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PR - Lesson Plans - Cristina

Page history last edited by Cristina Flores 13 years, 11 months ago

 

 

 

Submitted by:

Cristina Flores

Date:

April 24, 2010

Edited by:

Margaret O’Connell

Date:

 

 

Unit Name: Geo-Fashion: What are you wearing?

Unit Length: 6 weeks

Overview: Students will determine the characteristics of logo design using a critique.

DESIRED RESULTS

TEKS and SEs

Reading/Media Literacy: 14.A explain the positive and negative impacts of advertisement techniques used in various genres of media to impact consumer behavior 14.B explain how various design techniques used in media influence the message

Critical Vocabulary

Persuasion

Advertising

Logo

Consumer

Audience

Enduring Understandings (Big Ideas)

Students will become literate in media by understanding that messages in advertising can be read and interpreted, to manipulate and persuade a consumer. 

Essential Questions

How does advertising work, how does it make you buy things? What makes a logo an effective tool in advertising?

Learning Goals and Objectives

Students will begin to investigate the persuasive techniques used in advertising to communicate messages to the consumer.  Students will begin to examine how advertisers target audiences and design ads/logos to appeal to those audiences.

Materials Needed

Logo presentation (power point)

Graphic organizer (persuasion activity 1)

YouTube video

 

ASSESSMENT PLAN

Performance Tasks

Students will identify positive persuasive techniques in logo design (media) to influence the intended audience.

Other Evidence

 

 

 

LEARNING PLAN

Lesson 1: Persuasion

Engage:  Teacher will show power point presentation (logo presentation) on current logos with name of product omitted.  It will be presented in the form of a quiz and students will be asked to identify logos.

 

Explore: Initiate a class discussion on how they recognized the logos without prior study or discussion. In small groups, students will explore and discuss what makes logos appealing and who the target audience might be using a graphic organizer (persuasion activity1).

 

Explain: After completing the graphic organizer, as a class, students will compare and discuss findings.  The class, with teacher guidance and questioning, will make generalizations about the use of persuasion through logos and what products are advertised to whom.  Teacher will use power point (Advertisement presentation logo design) to explain the characteristics of an effective persuasive logo design. 

 

Elaborate/Extend: Students will watch YouTube video (The Logo Design Process- The Evolution of a Logo Concept to Final) and decide if logo design for company was the best choice.  Students will write about their decision on YouTube video. What positive characteristics does the logo display making it effective?  Who might the target audience be? 

 

Evaluate: Students will be evaluated throughout the lesson.  They will be evaluated on their written explanation of extended activity.  After lessons 1 and 2 have been completed, they are to apply concepts learned by creating logo as part of clothing line in final project (Final project rubric).

 Time 

 

 

 

 

 

Modifications: Students might be given a logo and checklist of effective characteristics. GT students might be assigned to look for a logo that meets the characteristics of an effective logo design.

       

 

 

Submitted by:

Cristina Flores

Date:

April 24, 2010

Edited by:

Lowell Sayers

Date:

 

 

Unit Name: Geo-Fashion: What are you wearing?

Unit Length:  6 weeks

Overview: Students will identify the attributes of two-dimensional figures using logos.

DESIRED RESULTS

TEKS and SEs

4.8 C use attributes to define two-and three-dimensional geometric figures.

Critical Vocabulary

parallelogram, trapezoid, rectangle, rhombus, square, quadrilateral, circle, octagon, pentagon, triangle, symmetry, translation, rotation, reflection, symmetry

Enduring Understandings (Big Ideas)

Geometric relationships are a means to solve problems and make sense of the world around us. 

Essential Questions

How can geometric figures persuade an audience? What characteristics of geometric figures are more effective in logo design? What can simple geometric figures suggest? How are geometric shapes related to each other?

Learning Goals and Objectives

Students will review the attributes of geometric shapes.  They will study how different attributes have persuasive messages in advertisement.

Materials Needed

Power-point (shapes in logo design)

Geometric Figure card game

Magazines

Computers

ASSESSMENT PLAN

Performance Tasks

Students will identify the attributes of two-dimensional figures. 

 

Other Evidence

Students will identify translation, rotation, and reflection through patterns. 

 

 

LEARNING PLAN

Lesson 2 : Geometric Figures

Engage:  show a picture, preferably a clothing ad, with as many polygons. Have students write as many descriptive words as possible.  Initiate discussion on what they saw in clothing ad.

 

Explore: In small groups students will use logo cards and loop them according to attributes of two dimensional geometric figures.

 

Explain: Students will discuss order of loop card game.  Teacher will lead students into discussion of the first characteristics of logo design (simple geometric shapes) and how their attributes have meanings that can persuade the audience using power point presentation (shapes in logo design.)

 

Elaborate: Students will then identify and classify geometric shapes by sending them on a scavenger hunt.  They can work in pairs and use the internet, or magazine to find logo examples of different polygons.  They will also have to find at least one logo example and explain how its attributes might persuade the audience.

 

 

Evaluate:  Students will be evaluated on classification of polygons and explanation of how chosen logo might persuade the audience. They are to design logo for their clothing line as part of their final project.

 Time 

 

 

 

 

Extension: Students will create a second article of clothing for their line.  They are to consider what has been discussed throughout lessons.  This will be evaluated through final rubric.

 

Modifications: Give students a less busy picture where geometric shapes are easier to identify. For language support, students can be provided with math vocabulary and pictures in order to identify geometric figures and attributes. 

       

 

 

 

 

 

 

 

 

 

 

 

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